Citi® Dividend Platinum Select® Visa® Card

5 Ratings & Reviews

Card Data last updated on April 23, 2014
Credit Score Data
Lowest Credit Score Approved
Average Credit Score Approved
0%* Purchase Intro APR
12 Months* Purchase Intro Period
0%* Balance Transfer Intro APR
12 Months* Balance Transfer Intro Period
12.99% – 22.99%* Variable Regular APR
$0* Annual Fee
3% Foreign Transaction Fee
  • Earn $100 cash back after $500 in purchases within the first 3 months of account opening
  • Earn 5% cash back every quarter in must-have categories. Right now, on purchases at The Home Depot®, home furnishing and home and garden stores from 4/1/14 through 6/30/14.
  • Enrollment each quarter is quick and easy
  • Earn 1% cash back on all other purchases.
  • The total cash back earned with the card is $300 per calendar year, excluding the $100 cash back with this offer. See Citi Dividend Card Reward Program Information.
  • 0% Intro APR on Purchases and Balance Transfers for 12 months. After that, the APR will be 12.99%-22.99% variable based on your creditworthiness*
  • No Annual Fee*
  • Click Apply Now to see pricing details

Expert Reviews

Jason Steele
Posted on October 1, 2013

It used to be acceptable to have a credit card that earns rewards worth 1% spending. These cards would routinely offer one hotel point, one frequent flier mile, or 1% cash back. Yet these days, a mere 1% is not a competitive return for a reward credit card. In fact, several of the major credit card issuers feature no-fee cards that feature 5% returns on select categories of purchases that change each quarter. Citi offers its Dividend Platinum Select Visa card that offers compelling perks, promotional financings, and 5% cash back bonus categories.

How this reward program works

Cardholders earn 1% cash back on all purchases, and 5% back on up $6,000 spent each year at categories of merchants that change each quarter. For example, in Q3 of 2013, cardholders earn 5% cash back at Hilton hotels, car rental agencies, movie theaters and theme parks. In addition, new cardholders receive $100 in cash back after making $500 in purchases within the first three months of opening an account.

How the financing offer works

New cardholders receive 12 months of interest free financing on both new purchases and balance transfers. Qualifying balance transfer must be made within four months of opening an account, and there is a 3% balance transfer fee. After the promotional financing terms expire, the standard APR will be 12.99%, 17.99%, or 22.99%, based on the cardholder’s creditworthiness at the time of the application.

Other card features

Citi also includes several other valuable perks with this card. An extended warranty program adds one year to the manufacturer’s coverage, while the purchase protection program reimburses cardholders for up to $1,000 in the event that their goods are lost due to fire, theft, or accidental breakage. When traveling, cardholders are protected by travel accident insurance, lost luggage coverage, and trip cancellation/trip insurance coverage. Finally, Citi’s Price Rewind offers automatic refunds any time a registered purchase experiences a price drop of at least $25.

The costs

There is no annual fee for this card, but there is a 3% foreign transaction fee added to all charges processed outside of the United States.

Is this card worth it?

This card is one of three very popular products with nearly identical terms. Like Citi’s Dividend Platinum Select, both the Chase Freedom and Discover it cards both offer 1% cash back on all purchases, and 5% rewards on merchants in bonus categories of merchants that change each quarter. While the Discover and Chase cards limit bonus cash back to the first $1,500 of eligible purchases each quarter, Citi limit’s bonus cash back to the first $6,000 of qualifying purchases each year, a clear advantage.

In addition, this card has a far greater slate of benefits than the Discover it or Chase Freedom cards. When cardholders can use features like purchase protection and Price Rewind, they are receiving added value not available from its competitors.

So the question then becomes, is this the right way to earn rewards? There is no doubt that 5% cash back is an excellent rate of return, but cardholders must resign themselves to noting which purchases are eligible for these rewards each quarter. Furthermore, cardholders must remember to register online for the bonus categories each quarter in order to activate them. Finally, there is a tendency for some cardholders to make unnecessary purchases in order to maximize the bonus categories of spending. In fact, the banks that issue these cards seem to be betting on it.

Cardholders who are looking for a no fee card with the chance to earn 5% cash back should strongly consider Citi’s Dividend Platinum Select. But if keeping track of which spending categories qualify for the bonus is unrealistic, or if you might be tempted to spend more to earn cash back, it is probably best to focus on cards that return the same levels of rewards throughout the year.

George Yacik
Posted on October 1, 2013

The cash rewards and bonuses on this card are pretty good, especially when you consider that there’s no annual fee.

But actually cashing in your rewards is a little more difficult, which is why I don’t recommend this card very highly. I especially don’t like the fact that they hide the redemption procedure in the fine print.

On the surface, this looks like a good card. You earn $100 in cash back after you spend just $500 on the card in the first three months. You also earn 1% back on all of your purchases.

There is a maximum annual limit of $300 in rebates, or “Dividend Dollars,” you can earn on this card, although the $100 intro bonus doesn’t count against that.

While many other cards advertise that they have no limits on how many rebates you can earn, you’d have to spend $30,000 on this card, or $2,500 a month, before you maxed out the rebates, so that shouldn’t be an issue for most people.

You can also earn 5% cash back on purchases in revolving categories that change each quarter. For example, in the July to September quarter, you earn 5% back at Hilton hotels, car rental agencies, movie theatres and theme parks. Other times of the year you can earn 5% back on “must-have” categories like department stores, home improvement and the like.

I’ve never been a big fan of those revolving category deals. While “5%” certainly looks good in advertisements, it’s really just a gimmick. First of all, you have to proactively sign up each quarter to get those bonuses. There’s also usually a cap on how much you can earn at that 5% rate. And suppose you’re spending habits don’t coincide with those quarters?

You can also earn an average of 5% back through the Citi Bonus Cash Center, a network of over 400 merchants. Dividend Dollars earned on these purchases also don’t count against the $300 annual rebate limit.

Dividend Dollars don’t expire as long as you make at least one purchase a year.

There’s an excellent 0% APR on both purchases and balance transfers for a full 12 months. After that, the APR ranges from 12.99% to 22.99%, depending on your credit history, so it doesn’t appear you have to have the best credit to qualify.

So far, so good. My problem with the card is redeeming your Dividend Dollars.

You don’t get them automatically, such as in the form of a statement credit. Instead, you have to contact Citi when you want to redeem them. And there is a very high threshold before you can do that: you must earn at least $50 in Dividends before you can request a check. That equates to $5,000 in spending.

I think that’s way too long to wait. For example, at Discover, you can redeem your cash back bonus as soon as you earn as little as $20; many other cards have a $25 redemption minimum.

What particularly bothers me about this arrangement is that it’s buried in the fine print under Terms and Conditions, and not displayed upfront with all of the other important stuff.

If you’re considering applying for a credit card, ALWAYS click on the Terms and Conditions link. That’s where you’ll find out about the APR, fees, the formula for how rewards are earned, when they expire, and how you redeem them. Whenever a card company hides important information under Terms and Conditions, who knows what else they’re not being upfront about?

A much better alternative to this card, if you want to stick with Citi, is the ThankYou Preferred Rewards Card, which I reviewed earlier. It has an even better introductory rewards bonus, the same 12-month 0% intro APR on purchases and balance transfers, plus it’s a lot easier to cash in your rewards.

With Preferred, you get 20,000 bonus points after you spend $1,500 on the card in the first three months. That’s worth $200 in gift cards at various retailers. You also earn one point per dollar on all of your purchases. In addition, you get a 1% points bonus after one year. For example, if you earned 10,000 points during the year, Citi will give you an extra 100 points. In order to get this bonus, you must sign up quickly.

Long-term APRs are the same as on the Dividend card.

ThankYou points can be redeemed for gift cards, merchandise, travel and cash back. Rewards start at just 100 points, so you don’t have to wait long to cash in your rewards. The points don’t expire and there’s no limit on how many you can earn.

Lauren Gensler
Posted on October 1, 2013

The Citi Dividend Platinum Select Visa Card is a terrific rewards card with rotating cash-back categories, where you can earn 5% cash back without ever forking over an annual fee.

The rewards system is the bread and butter of this card and there are two main parts. First is the 5% cash back you’ll get on revolving categories, which change every three months and require you to sign up each time. The categories include things like hotels, home improvement, and department stores. In the summer of 2013, the rewards category included a hodgepodge of travel and entertainment-related things: Hilton family hotels, car rental agencies, movie theaters and theme parks.

For purchases outside of the revolving categories, you’ll earn just 1% cash back. But there is a yearly cap here—you can’t earn more than $300 in cash back in one calendar year. This applies to the 5% on revolving categories and 1% on all other purchases. Similar cards with revolving rewards categories, like the Chase Freedom or Discover More, have a quarterly cap. But Citi’s annual cap gives you the chance to max out on categories you love and skimp on categories you aren’t a huge fan of.

One annoyance is that Citi doesn’t publish its categories in advance, so you run the risk of maxing out your cash back early in the year only to find that the next category would have been much easier to earn rewards on. Chase Freedom and Discover More both publish their rotating categories for the entire year, but at the end of the day, the categories all tend to be similar. Plus, Citi attempts to match rewards categories with the seasons—Spring 2012, for instance, was home and garden/home improvement. Chances are, you'll be able to take advantage in one way, shape, or form.

The second part of the rewards program has no annual cap and let's you earn an average of 5% at the Citi Bonus Cash Center, which is a network of over 400 stores. You can shop online (or at a few physical stores) everywhere from Macy’s to Orbitz to iTunes. This gives you a chance to really maximize cash back on purchases you’d probably be making anyways.

There is 0% APR on purchases for the first 12 months, which is weak compared to its competitors: Chase Freedom and Discover More cards offer 15 month and 14 month 0% APR's on both purchases and balance transfers respectively. After the introductory period, the variable interest rate is 13.99% to 23.99% depending on your creditworthiness. This is high but pretty typical for a rewards card. The fees are standard too: $35 for late and returned payments; 3% foreign transaction fee; $5 or 4% fee on balance transfers.

Citi also bundles in some services and protections, like extended warranty and car rental insurance. You also have perks like a 24/7 concierge service and Citi Price Rewind, which will refund you the difference when an expensive item you bought drops in price.

All in all, the Citi Dividend Platinum Select Visa Card is a great way to get 5% cash back year-round on a variety of things without paying an annual fee. If you don’t like a particular cash-back category, the cash back you can earn year-round through Citi’s network of stores can help balance this out. The Chase Freedom and Discover More cards are worth checking out, though, particularly if you want a longer introductory 0% APR period.

Brooke Kaelin
Posted on October 1, 2013

It’s easy to feel like a kid in a candy store when you start looking at cash back credit cards. There are so many options that you can almost feel your eyes getting huge and round. So many bright colors, so many options, so many tastes, and varieties of rewards. Like the other cash back cards on the market, the Citi Dividend Platinum Select has it’s own flavor. Sweet in some ways, and a little sour in others.

The sweetness of the Citi Dividend comes from the opportunity to earn up to 8% back (with no cap on earnings) when you shop through the Citi Bonus Cash Center. That’s basically Citi’s online shopping mall, and it includes retailers like Macy’s,, Office Depot, QVC and many more. You can shop the bonus mall year-round and earn between 2% and 8% back depending on which store you choose.

You can also earn an extra 5% back on your purchases throughout the year (with a $300 cash-back cap), as long as you shop within Citi’s approved reward categories. The categories include things like drugstores, or home and garden stores and they change each quarter.

Citi does not announce what the new categories will be in advance, so that can make it hard to plan for major purchases. If you knew in advance that next quarter Citi would be offering 5% back at Home Depot, you could hold off on buying paint. But, since they keep it under wraps, it makes it hard to really work the system and maximize your cash back rewards.

If you want to throw caution to the wind, ignore the quarterly opportunities, and never use the Citi Bonus Mall, the card defaults to 1%. That’s 1% cash back on all your purchases, balance transfers and cash advances (again, up to $300 back per year). You can redeem your reward credits (called Dividend Dollars) $50 at a time by calling Citi to request a statement credit.

The Citi Dividend Platinum Select offers a 0% APR on new purchases and balance transfers for 12 months. Like most other cards, there is a balance transfer fee attached (3% of the balance you are sending over). Using the 0% balance transfer feature can save money if you’re carrying debt on a card that’s charging you any interest at all.

One of the sweeter features of this card is that it comes with a $100 signup bonus. Compared to some of the other bonuses on the market, it’s pretty easy to qualify for. All you have to do to get your first $100 back is to charge $500 on the card within the next three months.

There is no annual fee attached to the Citi Dividend, and it comes with all of the benefits you probably expect from a credit card by now. Things like free extended warranties, purchase protection and car rental insurance.

The Citi Dividend Platinum Select does stand out as a market leader in one area. The other cash back credit cards on the market have quarterly caps. The Citi Dividend has a yearly cap instead.

Take the Chase Freedom for example. It is also a 5% card with rotating quarterly categories. It also has a maximum return of $300 per year. Yet that quarterly cap means that no matter how much you spend on the card at one time, only the first $1,500 is going to qualify for reward points in any given quarter.

This is where the Citi Dividend outplays the Chase Freedom: large purchases.

Let’s say that you wanted to take advantage of Citi’s current 5% back offer at Home Depot. You decide to purchase new cabinets and counter-tops, and that runs you $3,000. That whole $3,000 will count towards your yearly reward limit with Citi, and you’ll get $150 back.

If you were to put that same purchase on the Chase Freedom, you’d only get $75 back. That’s because the Chase Freedom (like most of the other cash back cards on the market) caps your reward spending per quarter at $1,500.

To get the most use out of the Citi Dividend Platinum Select, make one or two large purchases per year with it, and make sure those purchases fit into the approved 5% back categories. Shop all year long with it at the Citi Bonus Cash Center and earn up to 8% back.

If you really want to maximize your rewards, you’ll need to carry more than one cash back card and put the correct purchases on each card. Carrying this card along with the Discover IT or Chase Freedom means that you will have more available options with a 5% return each month. It can be a pain to keep track of all those categories, but the savings definitely add up.

One caution though: never apply for multiple credit cards at the same time. This can really ding your credit score, and may even mean that you won’t get approved. It’s better to stagger your applications out over several months.

Community Reviews

Posted on November 12, 2013

great would do it again.

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