MasterCard has teamed up with Stand Up to Cancer (SU2C), a cancer research organization, to launch "Dig In & Do Good," a fundraising effort to help researchers find a way to eradicate cancer. MasterCard holders can help this drive by eating out and paying the bill with their MasterCard.
To participate, just use a consumer or small business MasterCard to pay for any meal that's over $10. MasterCard will donate one cent per meal. If you use the PayPass feature that's on some MasterCards and charge over $10, the donated amount will be two cents per meal. Cardholders can visit any type of restaurant, from fast food to fine dining to ballpark concession stands. Even take-out meals will trigger a donation.
"Through the 'Dig In and Do Good' campaign, raising funds for cancer research is as easy as eating lunch with your colleagues or having dinner with your family," said Stand Up to Cancer co-founder and Council of Founders and Advisors member Rusty Robertson in a statement.
"The 'Dig In and Do Good' program gives our cardholders a simple way to stand up to cancer when they sit down for a meal and join us in support of a cause that is personal for so many of us," said Alfredo Gangotena, chief marketing officer, MasterCard, in a statement. "It's an extension of our commitment to give our cardholders meaningful and unique ways to make a difference while going about their daily lives and doing the things they enjoy."
Cardholders can visit the MasterCard Stand Up To Cancer website to encourage their friends, family members and colleagues to also join in MasterCard's efforts to raise four million dollars through this program by using social media tools to set up events through Facebook or spreading the word through Twitter and LinkedIn. When dining out, cardholders can check into restaurants and dining establishments through Foursquare and promote the program to their friends. They can also show support through any of the program's twelve celebrity ambassadors or ten ambassador organizations.
One of these ambassadors is two-time Emmy-winning actor Eric Stonestreet, who is currently plays Cameron Tucker on the hit comedy "Modern Family."
"Like most people, cancer has personally affected my life. My mother is a two-time survivor and unfortunately more of my family and friends have been touched by this tragic disease. That's why I am honored to support Stand Up To Cancer and their collaboration with MasterCard's 'Dig In and Do Good' campaign," said Eric Stonestreet in a statement. "Together, we can make a difference in the fight against cancer."
The program also features an in-stream hashtag donation campaign. With its partner Chirpify, MasterCard will be able to offer its cardholders the ability to directly donate to Stand Up To Cancer through Twitter, Facebook and Instagram.
The program launched on July 12 and is running through September 28 and is good only at U.S. restaurants using MasterCard cards issued by U.S. financial institutions. To date, MasterCard has raised over $12 million for SU2C.
Stand Up To Cancer strives to end cancer by funding innovative research projects to get new therapies on the market. It does this through two types of grants: Dream Team grants and Innovative Research grants. Dream Team grants fund multi-institutional groups of scientists to promote collaboration. Innovative Research grants fund groundbreaking cancer research projects that could be very risky, but they could also have a lot of impact in terms of patient care. Since its founding in May 2008, it's given $161 million in funding to research teams examining several types of cancer, including breast, ovarian, endometrial, pancreatic, prostate, melanoma, leukemia, lung and colorectal.